Last year, multifunction printer giant Lexmark bought enterprise CMS vendor Perceptive for US$ 280 million. The idea was to move into the RCM space and expand the market for its MFPs. Perceptive has now announced the release of ModusOne, a document output management product.
Enterprise CMS Market
With this, it is likely that Lexmark through Perceptive will be able to embed itself even deeper into the enterprise CMS space as ModusOne is designed for companies that don’t have a license for its ImageNow product suite, which effectively makes up Perceptive’s flagship enterprise CMS product.
This means that, to sell this product, it is not depending on those who are already using ImageNow — although obviously it works with that as well — as it can provide scalable document output management to companies that are not under license.
It wouldn’t be beyond the realm of possibility to think that, once newbies had signed up for ModusOne, they wouldn’t be enticed to go the full ImageNow route, but that would also be underestimating what this product appears to be offering.