CoreMedia, a leading Web content management (WCM) company, today announced that it has been positioned by Gartner, Inc. in the Visionaries Quadrant of Gartner’s 2011 Magic Quadrant for Web Content Management.
CoreMedia believes its positioning by Gartner as a Visionary reflects the company’s clarity of vision around the customized online experience; the development of its global partner ecosystem; its increased penetration across multiple market sectors and geographies, including continued growth in the U.S. market; and the strength and usability of its core WCM platform.
In the year since the last publication of Gartner’s Magic Quadrant for Web Content Management, CoreMedia has launched CoreMedia 6, a major new release of its CMS platform. Using CoreMedia 6, businesses can create a context-aware online experience that goes well beyond basic personalization by adapting the content or communication on-demand to each user or user segment’s unique preferences and intent. As part of the launch, the company also enhanced usability for non-technical business users with CoreMedia Studio, which provides a zero-install Web interface offering a multi-touchpoint contextual preview where users can access their content ecosystem, create relevant business rules and see the impact of their work in real time. CoreMedia also strengthened its executive leadership team in both Europe and North America in response to increased business demand, including the appointments of Florian Zink to vice president, Europe, Middle East and Africa and Patrick Kerrigan to vice president of sales, North America.
“We consider our positioning in the Visionaries Quadrant by Gartner as recognition of CoreMedia’s strategic focus on growing our footprint in both North America and Europe, and making our WCM solutions more accessible to the business user within companies that wish to turn the Internet into a profitable sales, marketing and service channel, across all user touchpoints and devices,” said Gerrit Kolb, CEO, CoreMedia. “Looking forward to the coming year, we will further grow our partner and customer network, and continue to enhance our industry-leading, context-aware WCM capabilities.”